Record Fold8 Presales
Samsung Launches Global Fold8 Advertising Campaign Across Six Major International Landmarks
Anonymous
Key Points
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Samsung said the Galaxy Z Fold8 series recorded 1.44 million presales in South Korea, the highest advance-order total for a Galaxy smartphone in the country.
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Samsung reported that customers in their teens, 20s and 30s accounted for half of purchases on Samsung.com, while the number of female buyers in those age groups who purchased the Fold8 and Fold8 Ultra more than doubled from the previous generation.
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Samsung described the campaign as a welcome to the growing number of brands entering the foldable-phone market, framing increased competition and consumer choice as evidence of continued momentum in the category.
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Beyond its hardware messaging, Samsung said the Galaxy Z Fold8 series includes Galaxy AI features and connects with other products in the company’s Galaxy ecosystem.
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Samsung said millions of people now use its Galaxy foldable devices, citing improvements shaped by user feedback in areas including thinness, durability, multitasking, camera performance and software.
Samsung has launched a global outdoor advertising blitz for its Galaxy Z Fold8 smartphone across six major landmarks in Seoul, Tokyo, London, and New York. sammyfans reports the campaign highlights the phone's ultra-thin design, lightweight build, and durability as the company pushes back against growing competition in the foldable-phone market.
The Galaxy Z Fold8 series hit a major milestone in South Korea with 1.44 million presales—the highest advance-order total for any Galaxy smartphone in the country. sammyfans notes the device is now available in 106 markets, with younger buyers and female customers driving a significant portion of early sales.
Record Presales Signal Strong Demand Among Young Buyers
The Galaxy Z Fold8 broke Samsung's presale record in South Korea with 1.44 million orders. Customers in their teens, 20s, and 30s accounted for half of all purchases on Samsung.com. Female buyers in those age groups more than doubled their purchases compared to the previous-generation Fold model.
Outdoor Campaign Targets Six Global Landmarks
Samsung's "Welcome to Foldables" campaign features digital displays at major landmarks in four cities. streamlinefeed reports the company chose Seoul, Tokyo, London, and New York to maximize visibility. The ads emphasize three core features: "Ultra Thin," "The World's Lightest Fold," and "Built to Outlast."
Samsung Frames Competition as Market Validation
Samsung positioned the advertising push as a "welcome" to new competitors entering the foldable space. The messaging reflects eight generations of development since 2019. sammyfans states the company views increased competition and consumer choice as proof the foldable category continues to gain momentum and mainstream appeal.
Galaxy AI and Ecosystem Features Drive Differentiation
Beyond hardware improvements, Samsung bundles Galaxy AI features with the Fold8 series. The company also emphasizes integration across its Galaxy ecosystem of devices. sammyfans notes millions of users now rely on Samsung's foldable devices, with enhancements shaped by feedback on thinness, durability, multitasking, camera performance, and software.
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