OURBIRTHDAY Officially Debuts
OURBIRTHDAY Officially Debuts with 'Squeezy' Single, Marking JYP Subsidiary's New Girl Group
Key Points
During its debut showcase, OurBirthday performed 'Hungry' on stage, adding a live performance beyond the debut set.
The debut showcase took place at Blue Square in Hannam-dong (Blue Square WON Banking Hall) in Seoul, marking the group's official introduction to the press on Aug. 19.
The group’s debut single Our Birthday was slated for release at 6 p.m. on Aug. 19 across various online music platforms.
Members shared personal reflections on the team name and the fresh seven-member start; Yu said she felt excited the name would make each day feel birthday-like, Kirara called the seven-member debut a joyful fresh start, and Baby noted that seven teammates debuting as one feels fitting.
Coverage notes the title track as SQUEEZY when discussed on stage, reflecting how the song is presented in performances.
OURBIRTHDAY made its official debut on August 19 at Blue Square in Hannam-dong, Seoul, performing their first single "Our Birthday" and drawing attention as JYP Entertainment's first new girl group in roughly four years, according to Star News Korea. The seven-member act is signed to INNIT Entertainment, a JYP subsidiary, and releases their debut digital single across online music platforms at 6 p.m. that same evening.
The group's lineup — Gu Cho-rok, Shin Hye-won, Jo Hye-jin, Yu, Baby, Archilaya, and Kirara — carries an average age of around 17.8 years. Their debut follows NMIXX, JYP's last girl group launch, making OURBIRTHDAY a closely watched act in the K-pop industry.
JYP's First Girl Group Debut in Four Years
JYP Entertainment has not launched a new girl group since NMIXX debuted in 2022. OURBIRTHDAY breaks that four-year gap under the label's subsidiary, INNIT Entertainment. The debut makes it one of the more anticipated K-pop launches of 2024, according to Star News Korea.
Leader Jo Hye-jin expressed excitement at the showcase. She emphasized the group's goal to show their own music and performances as a seven-member team. The group's name is built around a core idea: making everyday life feel as joyful as a birthday.
Members Share What the Name OURBIRTHDAY Means to Them
Each member offered a personal take on the group's identity at the showcase. Yu said she felt excited because the name would make each day feel birthday-like. Kirara called the seven-member debut a joyful fresh start. Baby added that seven teammates debuting together as one felt fitting, according to Star News Korea.
The concept ties directly to the group's name. Rather than a one-day celebration, the goal is to carry that birthday energy into everyday life. That theme runs through both the single and the group's overall image.
Showcase Setlist Includes Title Track SQUEEZY and 'Hungry'
At the Blue Square WON Banking Hall showcase, the group performed their title track SQUEEZY live on stage. They also performed a second song, 'Hungry,' giving fans a broader look at their range beyond the debut single, as reported by Star News Korea.
The dual-song showcase set gave press and fans more than a standard debut preview. Performing two tracks live on debut day signals the group's confidence as performers and hints at a larger catalog to come.
Debut Single Drops at 6 P.M. Across Streaming Platforms
The single "Our Birthday" was set for release at 6 p.m. on August 19 across major online music platforms. The release follows the afternoon showcase, giving fans an immediate way to stream the group's debut music the same day they were introduced to the public, according to Star News Korea.
With a young average age of 17.8 years and JYP's backing through INNIT Entertainment, OURBIRTHDAY enters a competitive K-pop landscape. The group's same-day showcase-and-release strategy puts their music directly in front of fans with no waiting period.
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