Enhanced Healthcare Targeting

MCH Strategic Data Expands Healthcare Targeting Capabilities Within ListBuilder Platform

MCH Strategic Data, a provider of business-to-business marketing data, has expanded healthcare targeting capabilities within its self-service ListBuilder platform. The update allows users to define physician and provider audiences using criteria such as specialty, profession, geography, organizational affiliation, and selected professional identifiers. Users can apply these criteria to build a list, review record counts and pricing based on their selections, and adjust the audience before placing an order. MCH Strategic data provides business-based marketing data for organizations serving healthcare and K-12 education markets. Its healthcare data covers over 300 medical specialties and information on healthcare institutions, professionals, practice locations, and organizational relationships.