XRP Price Struggles Below $1 as Waning Demand Outweighs Retail ETF Inflows

XRP spot ETFs have now absorbed about $1.41 billion in cumulative net inflows since launch, with May 2026 being the strongest month at $118.29 million and a weekly record of $60.5 million.
Retail investors account for 84% of XRP ETF inflows, suggesting that retail-driven demand is currently the dominant driver of ETF flows rather than institutions.
Major XRP ETF holdings are concentrated among BitWise, Franklin, and Canary, indicating which players are most exposed to the ETF demand backdrop.
On-chain XRP Ledger metrics show slowing growth: fewer active accounts, transactions, and fees, with ecosystem value locked (TVL) dropping to about $29 million from a peak near $115 million.
Ripple USD stablecoin demand has waned, with the stablecoin’s market capitalization sliding to $1.71 billion from a year-to-date high of $1.81 billion.
XRP has slipped to the edge of a critical support level, briefly touching $0.995 — its lowest price since November — as weak buying conviction and fading momentum weigh on the token, according to Benzinga. The drop puts XRP roughly 72% below its all-time high of $3.65 and comes despite a steady stream of inflows into newly launched spot ETFs.
Trading volume told a bleak story over the weekend. TS2 Tech reported that XRP's 24-hour volume fell 72% below its seven-day peak on Sunday, with the token barely clinging to $1.002. Buyers exist, but they are not showing up with enough force to push the price higher.
XRP spot ETFs have pulled in about $1.41 billion in cumulative net inflows since launch. May 2026 was the best single month, bringing in $118.29 million. One week even set a record at $60.5 million, according to KuCoin. Those are big numbers. But the pace has cooled noticeably from its peak.
The bigger issue is who is buying. Retail investors account for 84% of XRP ETF inflows, KuCoin reported. That means institutions — the deep-pocketed players needed for a big price breakout — are mostly sitting on the sidelines. The largest ETF holdings are held by Bitwise, Franklin, and Canary. Without broader institutional commitment, rallies keep stalling.
XRP has been unable to crack resistance around $1.45, according to D Market Forces. Every rally fades before reaching that level. Analysts say the price is now trapped in a narrow range, with buyers too cautious to drive a breakout and sellers quick to step in near the top.
Benzinga noted that XRP hit the 78.6% Fibonacci retracement level near $1 — a technical zone where prices often stall or reverse. That lines up with what traders are seeing: weak conviction on both sides, but with sellers holding the upper hand for now. A clear catalyst is needed to shift that balance.
Activity on the XRP Ledger — the blockchain that runs XRP — is shrinking. Fewer accounts are active. Transaction counts are down. Fees collected are falling. KuCoin reported that the total value locked in XRP's ecosystem dropped to about $29 million, far below its peak near $115 million. That is a steep 75% decline.
Ripple's own stablecoin is also losing ground. The Ripple USD stablecoin's market cap slid to $1.71 billion from a year-to-date high of $1.81 billion, according to KuCoin. Stablecoin demand is often a sign of how active users are within an ecosystem. A falling market cap suggests people are stepping back, not leaning in.
D Market Forces described XRP as trading 65% below its target price, capped by weak buyer conviction and inconsistent institutional inflows. The market is essentially waiting. Investors want a clearer signal — whether from regulators, the broader crypto market, or a surge in institutional buying — before committing more capital.
Until that signal arrives, XRP looks stuck. Retail-driven ETF flows are keeping the price near $1, but they are not powerful enough alone to push through resistance. TS2 Tech noted that even softer U.S. inflation data failed to lift the token last weekend. The next move will likely depend on whether big money finally decides to show up.
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